Soy Joy


One summer day when I was in junior high, I went to Six Flags Great Adventure with a group of my friends. It was a friend’s birthday party, and six of us girls piled into her mother’s car for the two-hour trip from Long Island to New Jersey. I had never been on a roller coaster before, but something possessed me to go on Rolling Thunder, which at the time boasted that it was the tallest roller coaster in the world. What was I thinking? Inevitably, I got physically ill later in the day. I chalked it up to Rolling Thunder, but I was wrong. It turns out that this was the day I came down with chicken pox.

Aveeno is a beauty brand that has been around for over 60 years. The company was initially renowned for their oatmeal products, including the powdered oatmeal bath that my mother gave me to use to help alleviate the itching from the chicken pox. Aveeno has made a name for itself for effective, reasonably priced products based on the concept of Active Naturals – natural ingredients that deliver real skin care benefits. In 2004 they branched out into skin care with their soy-based Positively Radiant line of facial care products, followed by the Clear Complexion line for Acne and the Ultra-Calming line for sensitive skin. I’ve been using Aveeno’s oatmeal-based Moisturizing Bar on and off for years, and recently switched back to it because I wanted to wash my face with something gentle and non-drying that lathered, but not too much. I decided to try an Aveeno moisturizer to go with it.

The Aveeno Positively Radiant Intensive Night Cream ($16.99) is a silky cream with a unique consistency. It’s lighter than a typical face cream, but it’s not whipped and it’s not a mousse. I guess the best comparison I could make is that it’s sort of like a custard. It contains Aveeno’s Total Soy complex and vitamin B3. Soy is used as an ingredient in many skin care products because of its multiple benefits for the skin. According to, soy helps reduce discoloration by evening out the appearance of pigments within the skin’s surface. It’s also high in vitamin E to promote healing and regeneration, and it’s high in fatty acids to help moisturize collagen below the skin. It also contains lecithin to maintain the elasticity of the skin and help prevent fine lines and premature aging. So basically, soy is good stuff.

In the interest of full disclosure I must admit that the main reason I decided to try Aveeno products again was their Positively Radiant ad campaign with Jennifer Aniston. They knew what they were doing when they chose her to be the new face of their skin care line. She exudes a sense of natural beauty and down-to-earth modesty that is perhaps lacking among many celebrities these days. After seeing a commercial with Jennifer for the Positively Radiant day lotion, I felt compelled to run to my nearest CVS and purchase a Positively Radiant moisturizer. I chose the night cream because it doesn’t have added sunscreen, so I could use it both day and night (I get my sun protection from a BB cream with sunscreen in it). So if I use Positively Radiant products, will I have skin like Jennifer Aniston?


The Positively Radiant Intensive Night Cream promises you’ll see results in the appearance of your skin in as little as four weeks. I don’t have a problem with hyperpigmentation, although I do have those pesky freckles that have plagued me since childhood. But I feel as I get older that my skin has been looking a little dull lately. I’ve only been using the Positively Radiant Intensive Night Cream for one week, but already I can see results, maybe not so much how my skin looks but how it feels. This night cream makes my face feel softer than any other face cream I’ve tried. Despite its odd consistency, it absorbs quickly into my skin. It moisturizes well, although I do use it after applying a facial oil to my skin because my skin is very dry. But the combination of a facial oil with the Positively Radiant Intensive Night Cream works like a charm to soften and moisturize my face. My face looks healthy and glowing. I’m impressed! Positively Radiant Intensive Night Cream has a light fragrance that I find pleasant but not overpowering. There have been beauty products that I liked but couldn’t use because they were too heavily fragranced, but for me the fragrance of the Positively Radiant Intensive Night Cream is refreshing and reminds me of spring, which I really need during this long, cold winter.

Aveeno’s Positively Radiant Intensive Night Cream is available in drugstores nationwide, or at

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