The Body Shop Pulse Boutiques

You may remember in May that the Body Shop announced the launch of a new concept in shopping at TBS. Since then the company has been unveiling their new Pulse Boutiques in select locations worldwide, including Great Britain, the United States, the Philippines, and the Middle East. Here’s a look at a few of them.

SM Mall of Asia

Jeddah, the Middle East

Atlanta, GA

Meadows Mall, Las Vegas, NV.

I love the new look for The Body Shop. The current look with the faux-bamboo paneling looks a little too crunchy-granola, which may be what they were intending 10 years ago. The new shops retain the “natural” vibe but are more clean and modern. Sure, they look a little more like LUSH stores, but that’s not necessarily a bad thing. The best feature about the new Pulse Boutiques are the interactive areas in the center where customers can play and experiment with the products.

I haven’t yet been to a Pulse Boutique, but I’m hoping the Body Shops in my area will soon be renovated to become Pulse Boutiques.

Do you have a Body Shop Pulse Boutique in your town? What do you think? Do you like them better or worse than the previous Body Shop style?

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