Gucci Gardens

This spring, Gucci will launch a collection of five garden-themed fragrances inspired by the House’s renowned Flora pattern. Gucci Creative Director Frida Giannini explains: “With Flora by Gucci [launched in 2009], I wanted to express the loveliness of the Flora woman charming, romantic and optimistic. Now with The Flora Garden Collection I am celebrating multi-faceted way the Gucci woman expresses her personality.”

As with Flora by Gucci, the inspiration for The Flora Garden Collection originates in an iconic design from the Gucci archives, rediscovered by Giannini:

    The story began in Milan in 1966, when Prince Ranier of Monaco brought his wife to the Gucci boutique. Roldolfo Gucci insisted that Princess Grace choose a gift to accompany the bamboo bag she had purchased. The Princess requested a scarf. Rodolfo felt that the House lacked one sufficiently beautiful for the royal style icon and so he commissioned illustrator Vittorio Accornero to create the most beautiful print he could imagine. Accornero returned with his painting: the “Flora”, a sumptuos, multi-hued, flowered template destined to become a design classic.

Gucci scarf in the Flora pattern

Giannini gave the Flora pattern new life when Gucci introduced Flora printed canvas bags in summer 2005, followed by vintage-style dresses, jewellery and evening bags the following year.

The five new Flora Garden fragrances are:
Gorgeous Gardenia -a sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.
Top notes: red berries, pear
Heart notes: white gardenia, frangipani flower
Base notes: patchouli, brown sugar accord

Gracious Tuberose – a fabulously fresh floral: Gucci’s homage to this most charismatic of flowers.
Top notes: violet leaves, peach
Heart notes: tuberose, orange flower, rose
Base notes: cistus (Rock Rose), white cedarwood

Glamorous Magnolia – a soft rosy floral: Gucci’s recreation of this most lustrous bloom.
Top notes: freesia, green leaves, citrus zest
Heart notes: peony, magnolia
Base notes: musk, sandalwood, warm chocolate accord

Generous Violet – a sophisticated woody floral: Gucci’s salute to the bountiful violet.
Top note: violet leaves
Heart notes: orris, violet petals
Base note: suede accord

Glorious Mandarin – a gloriously juicy fruit: Gucci captures the exhilaration of mandarin.
Top notes: mandarin, peony
Middle notes: jasmine, pina colada accord
Heart notes: ambergris, white musk, creamy wood

Gorgeous Gardenia, Gracious Tuberose and Glamorous Magnolia (in 50 and 100ml) will be widely available. Generous Violet and Glorious Mandarin (100ml only) are exclusive to Gucci stores in a worldwide basis and selected Flagship stores.

The ad for the new Gucci Flora fragrances


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