Yardley 1947

Yardley is another prestige line that slowly has gone the way of the drugstore brands. Even when I was a teenager, Yardley makeup could still be found in my local 5 and 10 cents store. Nowadays the only Yardley product I can find is their English Lavender soap, which costs about 1.99 in my local supermarket, and whose quality has suffered quite a bit since I used it in high school. But in 1947, when this ad appeared, Yardley still epitomized British upper-class glamor and sophistication. It was, after all, “by appointment to Her Majesty Queen Mary.” And just look at that fur coat. Isn’t it fabulous?

Yardley ad from 1937

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