Taylor MadePosted: September 8, 2011
I know I ranted yesterday about celebrity perfumes taking attention away from more original perfumes, but just in case there are any Taylor Swift fans out there, I thought I’d let you know that the ad for her soon-to-be-launched perfume, “Wonderstruck,” has just been released. Sure, I have a “thing” against celebrity perfumes, but Taylor Swift is so sweet and so cute, and she totally didn’t deserve to be dissed by Kanye West at the Grammys. So here’s the press release for her new fragrance, set to hit stores in October. “Wonderstruck” is manufactured by Elizabeth Arden, the revered cosmetics company that just celebrated its 100-year anniversary last year. Elizabeth Arden brought us the classic fragrance “Blue Grass” in 1934, so maybe “Wonderstruck” won’t be as derivative as most of the celebrity fragrances out there.
Taylor partnered with Elizabeth Arden to launch her first signature fragrance. Wonderstruck will debut in prestige department stores nationwide in October.
“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.”
With its eclectic and traditional aesthetic, Wonderstruck draws inspiration from Taylor’s personal life experiences, making every element of the brand authentic.
The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now. Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.
“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’sexciting to think that Wonderstruck will play a role in creating some of those memories.”
Created by Taylor with perfumer Olivier Gillotin of Givaudan, inspiration came from Taylor’s favorite memories and scents. Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.
A perfectly charmed deep purple bottle holds this enchanting fragrance. The iridescent rainbow finish gives the bottle a magical glow. The antiqued gold charms that adorn the bottle were hand-picked by Taylor and are reminiscent of herunique style. The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor’s whimsical flair. The charms appear once again within the intricate detail of the embossed cap, capturing Taylor’s love of hidden messages.