Avon Acquires Liz Earle

Cleanse&Polish100ml

Avon has announced it has acquired Liz Earle, the British naturally active skin care company. Liz Earle has a large following in the United Kingdom, where their most popular product, Cleanse and Polish, has an almost cult-like status, but the company has far lesser brand recognition among American consumers (apart from a brief period several years ago when it was sold on QVC). Earle and co-founder Kim Buckland will continue to manage the company as a stand-alone brand from their offices in England. The company has a US website, www.us.lizearle.com, so you can continue to buy it online.

Here’s hoping that Avon’s acquisition will lead to an increased awareness of the brand in the United States, and perhaps wider availability. Read Liz Earle’s statement about the acquisition here.

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