Maybelline Hits the HubPosted: March 9, 2010
Calling all Beantown Beauty Buffs! Maybelline New York is coming to Boston. ColorStudio is a travelling beauty destination that immerses consumers in a highly-engaging and educational experience, allowing them to interact with innovative products, learn how to create new looks, and receive backstage tips and tricks from top makeup artists and beauty and fashion magazine editors. Receive FREE One-on One makeup consultations,”Mini Makeovers”, a Backstage Beauty book featuring Spring & Summer Beauty Trends, colorful runway trends and how they can work for you, and product discount coupons.
One-on-one consultations with Color Experts will show women how to use makeup and colors to accessorize their everyday look. Every consumer will walk away with a Backstage Beauty Look Book containing a personalized color consultation face map with makeup tips, runway trends, and coupons for discounts on their must-have Maybelline New York products. Expert makeup artists and editors from top beauty and fashion magazines will be on hand, including Featured Makeup Artist Gabriel Almodovar, who has worked with famous faces including Kristen Bell, Jennifer Love Hewitt, Sarah Ferguson, and Paris Hilton.
“As the beauty sponsor of Mercedes-Benz Fashion Week New York, we help create the looks that can define a season” says Serena Giovi, Vice President of Marketing, Maybelline New York. “Beauty and fashion go hand-in-hand and can be accessible to everyone. ColorStudio allows us to bring our backstage expertise and color authority to our consumers and let them recreate these looks with our line up of colourful and innovative products.
The Color Studio will in Boston on:
Saturday, March 20 – 11:00am-5:00pm
625 Massachusetts Avenue
Sunday, March 21 – 11:00am-5:00pm
653 Worcester Rd.
For more information on the event happenings go to www.maybelline.com/backstage/colorstudio_tour.