Full Cream Ahead!

Steamcream is a multipurpose cream that represents the next generation of skincare products. It's the brainchild of Andrew Gerrie, the CEO of Lush Fresh Handmade Cosmetics. Steamcream is made using pure, unrefined steam to bind together the ingredients, such as oatmeal infusion, orange flower water, and lavender oil, resulting in a loosely bound emulsion that absorbs into areas of the skin that other creams can't reach. Steamcream can be used on the face, hands, and body.
But more innovative than Steamcream's manufacturing process is its packaging. Each 75g jar comes in a compact, flush-lid aluminum tin featuring limited edition designs. New ones are continually being introduced, but once a design sells out, it will no longer be available. Their collectibility makes Steamcream that much more fun, and more highly coveted, than ordinary moisturizers. I ordered Freedom and Liberty, above, featuring the British Union Jack. But you can choose from several other whimsical designs, including the Swarovski 2009 which, as the name suggests, is covered with genuine Swarovski crystals (and at nearly L100, or approximately $200 US, you really are paying for the packaging). Not in your budget? Not to worry. The other Steamcream designs cost just under a tenner (as the British say), or approximately $20.
Steamcream launched in Japan two years ago, and in the UK a little over a year ago. It is set for launch in the US and Canada within the next 3 to 6 months. In the meantime, the California-based beauty e-tailer Beautyhabit carries it exclusively in the US, or you can order directly from www.steamcream.co.uk. They ship internationally.


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