Cut-Price Couture

I love Target. They get big-name fashion- and interior designers to create lines especially for them at reasonable prices. Now they've started carrying high-end fragrances in the cosmetics aisle, also at discounted prices. I've wanted to try Juicy Couture Eau de Parfum ever since I rubbed my wrist with one of those magazine-page advertisements in Lucky Magazine. Its slightly classic, slightly boho fragrance is an intriguing blend of fruit, flowers, sweets, and woodsy elements. It has top notes of watermelon, mandarin, pink passion fruit, bright marigold, green apple, water hyacinth, and crushed leaves. The middle notes consist of couture tuberose absolute, wild rose, and princess lily. Its base notes are made of creme brulee, vanilla, precious woods, and patchouli.

The Juicy Couture Eau de Cologne comes in a pretty pink box and a stunning glass bottle. The bottle is so beautiful that I keep it out on my dresser. It features the Juicy Couture pseudo-royal crest of two scotties flanking an orb, and the stopper is a faux diamond as big as the Hope Diamond. I feel like I'm holding the Crown Jewels every time I spray myself with the fragrance.

A one-ounce bottle of Juicy Couture Eau de Parfum costs $32.99 at Target. You can also purchase the 1.7 ounce-bottle for $39.99 (it retails for $65 at high-end department stores), or the 3.4-ounce bottle for $64.99 ($85 retail). When you buy the fragrance at retail department stores, the 1.7-oz. and 3.4-oz. bottles come with a signature Juicy Couture charm wrapped around the faux-diamond stopper. I guess the bottles that are packaged up for the discount stores don't come with that (at least my bottle didn't), but it's a small sacrifice to get the fragrance at such a great price. And the department stores usually seem to carry the two larger sizes, not the one-ounce bottle.

For those of you who are interested in trying Juicy Couture Eau de Parfum but are hesitant to purchase even the one-ounce bottle, you can also buy the .17-ounce mini-bottle of the pure parfum (below) for $12.99. It's a great way to try it before investing in a larger bottle.


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